Tide
Cold Therapy
Cold water washing is the most efficient way to do laundry, so we made a campaign to help your clothes relax.
Awards1st Place, District 6 — National Student Advertising Competition (2024)
Gold, Cross-Platform — AAF ADDY Awards (2025)
ActivationThe Zen Cycle targets consumers in hot settings, like music festivals and marathons, to remind them that their clothes, too, need the cold.