Role: Art Direction, Design
FIRST PLACE - 2024 NATIONAL STUDENT ADVERTISING COMPETITION - AMERICAN ADVERTISING FEDERATION DISTRICT 6
I was a Creative Team Member of MSUAAF Cedar Banks, the Michigan State University chapter of the American Advertising Federation. For the 2023-2024 National Student Advertising Competition, we developed an integrated marketing campaign for Tide.
The goal was to encourage consumers to wash 75% of their laundry in cold water by 2030. We introduced the concept of "cold therapy," associating cold water washing with calm and ease while showcasing Tide's effectiveness in cold water.